Nothing quite makes sense at the Paradox Museum Gothenburg; up is down, down is up, the laws of gravity don’t seem to exist, and suddenly you’re towering over your tallest friend like you’ve just bit into a cupcake in Wonderland. Opening its doors at Femman in Gothenburg on November 21, this wondrous museum invites you to challenge your mind with over 40 different installations, including a zero gravity room, a giant kaleidoscope and a discombobulating spinning tunnel. Prepare to leave behind reality as you know it and enter a realm of optical illusions and brain-bending photo ops.

What can you expect at the Paradox Museum?
The Paradox Museum has already boggled the minds of over 4 million people across the world, bringing their remarkable illusions to the likes of Stockholm, London, Paris, Barcelona and more. Now, it is Gothenburg’s turn to experience its puzzling delights.
A playground of creativity for all ages to enjoy, you can journey through rooms which will put your perception to the test and even become part of the illusion yourself. Ever daydreamed of floating through space? Wonder no longer, as the Zero Gravity Room throws the laws of physics out the window to whisk you away among the stars. You’ll second-guess your ability to walk as you wander through the Paradox Tunnel, blend into the walls in the Camouflage Room and have to check your camera multiple times after snapping some shots on their funny ‘glitch in the matrix’ style sofa.

When it comes to thinking outside the box, the Paradox Museum is top of the class. Over the course of your 60-minute exploration, they will push the boundaries of your brain with numerous fun optical illusions. Plus, you will even learn how they have used light, colour and camera angles to make them happen. Add this to your must-visit list, and prepare for an experience that will have you amused and bewildered in equal measure.
